Isaflora Design Co.
Squarespace Website Design
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Client: Isaflora Design Co
Industry: Floristry
Location: Portland, Oregon
The Challenge
Isabelle, the owner of Isaflora Design Co, had recently completed a stunning new brand design with Old City Mailroom, which she absolutely loved. However, when it came time to translate this beautiful new branding into her website, she felt overwhelmed by the process. Her existing website didn’t reflect the elegance and cohesion of her brand, and she struggled to make the floral designs the main focus without overwhelming visitors.
The Solution
I worked closely with Isabelle to bring her new brand vision to life on her website. By carefully implementing her fresh brand colors, fonts, and aesthetic, I was able to create a cohesive online presence that truly reflects the essence of Isaflora Design Co.
One of the key goals was to create a website that felt sophisticated and easy to navigate, allowing her portfolio of floral arrangements to shine without clutter. I restructured the layout to give each project its own space, making the florals the central focus and creating a seamless browsing experience. The result is a site that’s cleaner, more refined, and better aligned with the luxurious experience Isabelle offers her clients.
Key Features
- Branding integration: Applied Isaflora’s new fonts, colors, and visual style for a cohesive brand experience
- Revamped portfolio: Reorganized gallery to showcase individual projects without feeling cluttered
- Elegant, user-friendly layout: Streamlined navigation for a more luxurious, professional feel
- Mobile-responsive design: Ensures a seamless experience for clients across all devices
Outcome
The redesigned website has elevated Isaflora Design Co’s online presence, perfectly aligning with the refined aesthetic Isabelle envisioned for her brand. With a sophisticated layout, intuitive navigation, and a focus on showcasing her stunning florals, the new site offers a more polished, luxury experience for her clients—one that reflects the true essence of her work.
