Starflower
Squarespace Website Design
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Client: Starflower
Industry: Floristry
Location: Portland, Oregon
About the Client
Starflower is a renowned wedding and delivery florist in Portland, Oregon, celebrated for its stunning seasonal arrangements and elegant floral artistry. Despite their artistry, Starflower’s online presence didn’t reflect their professionalism or unique style.
The Challenge
Starflower’s original website, built on Wix, was causing a host of problems:
- Ordering Issues: Clients often couldn’t place orders successfully, leading to lost revenue.
- Updating Nightmare: The platform was difficult to update, leaving the website constantly in flux but not in meaningful or strategic ways.
- Outdated Presentation: The wedding portfolio failed to highlight their most elegant and updated work, making it harder to attract the high-end clients they were aiming for.
Starflower needed a solution that could:
- Streamline online orders and improve customer experience.
- Provide an easy-to-update platform for future changes.
- Refresh their brand to attract both daily delivery customers and luxury wedding clientele.
The Solution
After an in-depth consultation, we decided to:
- Platform Migration: Move their website from Wix to Squarespace to simplify maintenance and enhance functionality.
- Online Shop Overhaul: Fully redesign their shop for better usability and integrate their floral classes into the site.
- Portfolio Revamp: Update the wedding portfolio to showcase Starflower’s more elegant and refined work.
- Brand Refresh: Develop a timeless color palette anchored by Burlwood, their owner’s birth color, which complements seasonal florals year-round.
Execution
- Transferred all content and products to Squarespace, ensuring a seamless transition without downtime.
- Created a cohesive and intuitive online shop that streamlined the order process for daily deliveries and special events.
- Built out a dedicated section for floral classes to drive additional revenue streams.
- Designed a visually stunning portfolio that captured Starflower’s artistry and appealed to luxury wedding clients.
- Refined the site’s overall aesthetic to reflect their high-end, yet approachable, brand identity.
Results
The revamped website transformed Starflower’s online presence and delivered tangible results:
- Improved User Experience: Clients can now easily place orders, reducing friction and increasing daily delivery sales.
- Increased High-End Bookings: The updated portfolio attracted more luxury wedding inquiries.
- Simplified Updates: The owner can now update the site without headaches, keeping the content fresh and aligned with their business goals.
- Brand Cohesion: The new color palette and design created a polished, year-round look that resonates with their clientele.
Conclusion
The new website not only solved Starflower’s immediate issues but also positioned them for long-term success. By focusing on usability, aesthetics, and brand alignment, we created a platform that reflects their artistry, attracts high-value clients, and supports their growth goals.
